{"id":16798,"date":"2026-02-11T06:50:44","date_gmt":"2026-02-11T06:50:44","guid":{"rendered":"https:\/\/usep.edu.ph\/cba\/?p=16798"},"modified":"2026-03-11T07:00:29","modified_gmt":"2026-03-11T07:00:29","slug":"filipino-brand-of-service-excellence-fbse-training","status":"publish","type":"post","link":"https:\/\/usep.edu.ph\/cba\/2026\/02\/11\/filipino-brand-of-service-excellence-fbse-training\/","title":{"rendered":"Filipino Brand of Service Excellence (FBSE) Training"},"content":{"rendered":"
The College of Business Administration successfully conducted the Filipino Brand of Service Excellence (FBSE) Training on February 9, 2026, at the 2nd Floor Conference Room, TLE Building, from 8:00 AM to 5:00 PM.<\/div>\n
This whole-day activity forms part of the students\u2019 Pre-Deployment Training, aimed at equipping them with essential knowledge, values, and skills anchored on the Filipino brand of hospitality and service excellence, particularly in service quality, customer satisfaction, and service recovery.<\/div>\n
The program commenced with the Registration facilitated by the Secretariat Committee, followed by the Audio-Visual Presentation during the preliminaries. Opening Remarks was delivered by Ms. Stephanie F. Palconit, setting the tone for the day\u2019s learning sessions.<\/div>\n
The training modules were expertly handled by Dr. Suzette C. Quico, covering:<\/div>\n
\u2022 Module 1: The Philippine Tourism Industry Situationer and the FBSE Journey<\/div>\n
\u2022 Module 2: The 7M\u2019s of Filipino Hospitality and Service Excellence<\/div>\n
\u2022 Module 3: Delivering Excellent Service using the G.U.E.S.T. Technique<\/div>\n
\u2022 Module 4: The Heart of Service Recovery<\/div>\n
Engaging Open Forums were facilitated by the hosts, allowing active participation and discussion among the trainees.<\/div>\n
The afternoon concluded with the Awarding of Certificates, led by the Event and Group Heads, followed by the Closing Remarks delivered by Ms. Alyzza Real E. Dumangas. The activity formally ended with a Photo Opportunity organized by the Documentation Committee.<\/div>\n
The training was further strengthened by the presence of representatives from the Department of Tourism, Ms. Wilfrena Mae Lopez and Ms. Althea Mikaela Sarmiento, who observed the conduct of the training and showed their support for the FBSE program.<\/div>\n
The College extends its sincere appreciation to the organizers, committees, speakers, facilitators, and participants for their commitment and cooperation in making this training meaningful and successful.<\/div>\n
Together, we continue to nurture future professionals who embody the Filipino Brand of Service Excellence.<\/div>\n
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